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Prospective Client Form Template

Streamline Your Client Intake Process Today

Not knowing your potential clients can make closing deals more challenging. This Prospective Client Form Template is designed for businesses looking to gather essential information from leads effectively, ensuring you understand their needs and preferences. With this template, you can quickly collect contact details, streamline communication, and assess client potential, all while ensuring compliance with accessibility standards through WCAG-aligned labels. Get started now and watch your client engagement improve.

Full name
Email
Phone number
Company or organization
Preferred contact method
Email
Phone call
Text message
Video call
No preference
Which services are you interested in?
Strategy/Consulting
Design/Branding
Website/App development
Marketing/Growth
Content/Copywriting
Training/Coaching
Support/Maintenance
Other/Not sure
Briefly describe your needs or project
Industry
Please Specify:
Estimated budget
Under $1,000
$1,000 - $5,000
$5,000 - $10,000
$10,000 - $25,000
$25,000 - $50,000
$50,000+
Not sure
Desired completion timeframe
ASAP
Within 2 weeks
2-4 weeks
1-3 months
3-6 months
Flexible/Not sure
How did you hear about us?
Please Specify:
Your role in the decision-making process
I am the sole decision maker
I am a decision maker among several
I recommend but others decide
I am gathering information for someone else
Not sure
How ready are you to move forward?
Just exploring
Evaluating options
Shortlisting providers
Ready to discuss scope
Ready to start
May we contact you about this inquiry?
Yes
No
I agree to the privacy policy and terms
Strongly disagree
Disagree
Neither
Agree
Strongly agree
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Paper art illustration featuring a form with client details and branding elements for a form template article

When to use this form

Use this form when you need to qualify new leads before a discovery call, proposal, or trial project. It suits agencies, consultants, and freelancers who want to screen inbound inquiries without long back-and-forth. Ask for contact details, goals, budget, and timeline so you can judge fit and client potential fast. For broader intake, pair it with the Client questionnaire form; for verified records after approval, switch to the New client profile form. You can also direct website prospects to your Website onboarding form as a follow-up for technical requirements. The result: cleaner data, faster responses, and a prioritized pipeline.

Must Ask Prospective Client Questions

  1. What problem are you trying to solve right now?

    This focuses the conversation and reveals urgency and scope. It helps you tailor your solution and quickly spot misalignment.

  2. What outcomes will define success in the first 90 days?

    This sets measurable targets, so you can plan delivery and report results. It also keeps both sides aligned on what matters.

  3. Who will be the decision-maker, and what is your timeline?

    Knowing authority and timing prevents stalled deals and missed windows. It tells you when to follow up and who must be in the room.

  4. What is your estimated budget range and any approval limits?

    Budget signals seriousness and lets you shape the right package. If money questions are complex, move deeper with a Financial needs analysis form.

  5. What is your email address and preferred contact method?

    Email and channel preference ensure you can reach the right person and secure consent. Clear contact details improve speed-to-lead and reduce drop-off.

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