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Social Media Survey Form Template

Gain insights into social media usage with our customizable survey.

Struggling to understand your audience's social media habits? This Social Media Survey Form Template is designed for marketers, businesses, and researchers looking to gather valuable insights. With this template, you can swiftly create a questionnaire on social media usage that helps you uncover key trends, track engagement levels, and identify user preferences, all while ensuring your forms meet WCAG-aligned standards for accessibility. Start using this template to streamline your data collection process and improve your social media strategies.

Use this Template (FREE) Live Preview
What is your age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
What is your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Which social media platform do you use most often?
Please Specify:
On a typical day, how much time do you spend on social media?
Less than 30 minutes
30-59 minutes
1-2 hours
2-4 hours
More than 4 hours
Prefer not to say
How often do you post your own content on social media?
Very rarely
Rarely
Sometimes
Often
Very often
What are your main reasons for using social media? Select all that apply.
Please Specify:
What types of content do you enjoy most? Select all that apply.
Please Specify:
Overall, how satisfied are you with how relevant your social media feeds are to your interests?
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
How likely are you to recommend your primary platform to a friend?
0 Not at all likely
1
2
3
4
5 Extremely likely
The amount of advertising I see on social media is acceptable.
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
I feel safe when using social media.
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
How satisfied are you with the privacy controls available on the platforms you use?
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
How often do you encounter misinformation, spam, or unwanted content?
Very rarely
Rarely
Sometimes
Often
Very often
Which improvements would most enhance your social media experience? Select all that apply.
Please Specify:
What is one thing social platforms could do better for you?
Email (optional)
May we contact you for follow-up questions?
Yes
No
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Paper art illustration featuring a survey form related to social media for an article on FormCreatorAI

When to use this form

Use this template when you need quick, reliable insights about how people spend time on social networks. It helps marketing, product, and community teams choose the right channels and content. Run it before a campaign to decide where to invest, or after a launch to measure reach and satisfaction. For clean segments by age or location without collecting names, pair your results with the Anonymous demographic survey form. If you work with streamers or gaming audiences, add the Twitch survey form to learn more about viewer and creator habits. These insights help you prioritize posts, ads, and support.

Must Ask Social Media Survey Questions

  1. Which social platforms do you use at least weekly?

    This shows where to focus your presence and budget. It also guides the formats you should use, like short video, stories, or long posts.

  2. On an average day, about how much time do you spend on social apps?

    Time spent signals engagement level and helps you set posting cadence. Offer clear ranges to make answers quick and easy to compare.

  3. What are your top reasons for using social media?

    Motivations reveal what value people want, such as news, friends, work, entertainment, or shopping. Use this to segment messages and pick topics that drive action.

  4. How do you prefer to interact with brands on social?

    Preferred actions tell you which CTAs matter most: watch, like, comment, message, click, or buy. That way you design content and replies that match how people want to engage.

  5. Have your social habits changed in the past 6 months? If yes, what changed and why?

    Change over time shows trends you can act on, like platform shifts or content fatigue. To capture ongoing ideas, invite input with a Suggestion box form.

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