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Complaints, Compliments and Feedback Form Template

Gather valuable insights and improve your services with ease

Feeling overwhelmed by customer feedback? This template is designed to help you effectively collect and analyze complaints, compliments, and suggestions from your clients. With a streamlined process, you can foster open communication, identify areas for improvement, and strengthen customer relationships, enhance service quality, and boost overall satisfaction. Plus, the template is equipped with WCAG-aligned labels for accessibility, ensuring everyone can provide their input easily. Try our live template today.

Use this Template (FREE) Live Preview
What type of feedback are you sharing today?
Complaint
Compliment
Suggestion
Question
Other
Please Specify:
Which area does this relate to?
Please Specify:
When did this occur?
Where did this occur?
In person at a location
Website or app
Phone
Email or chat
Social media
Not sure
Other
Please Specify:
If a staff member was involved, please share their name or a brief description (if known).
Please describe what happened.
What was the impact on you?
No impact
Minor inconvenience
Moderate disruption
Significant impact
Serious harm or loss
Prefer not to say
Overall, how satisfied are you with us today?
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
What outcome or action would you like from us?
Reference or order number (if applicable).
How likely are you to recommend us to a friend or colleague?
0 Not at all likely
1
2
3
4
5 Extremely likely
Would you like us to respond to you about this feedback?
Yes
No
Preferred contact method
Email
Phone
Either
No follow-up needed
Full name
Email address
Phone number
Best time to reach you
Morning
Afternoon
Evening
Anytime
Not applicable
May we share your feedback publicly (e.g., on our website)?
Yes, with my name
Yes, anonymously
No
Prefer not to say
Signature (type your full name)
Date
I consent to you contacting me and processing my information in line with the privacy policy.
Yes
No
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Paper art illustration depicting a feedback form template with sections for complaints and compliments.

When to use this form

Use this form to gather balanced input after key moments, like a support call, a store visit, or a staff interaction. For single-issue reports, route people to the Noise complaint form or the Anonymous complaint form if they fear retaliation. HR teams can pair submissions with an HR Investigation form to track follow-up. You capture details, contact preferences, and files in one place, so you can respond fast, fix issues, and recognize wins. This helps you spot trends, close the loop, and keep a clear audit trail across locations and teams.

Must Ask Complaints, Compliments and Feedback Questions

  1. What type of message is this: complaint, compliment, or general feedback?

    Clear categories route entries to the right owner and speed triage. They also make reporting easier, so you can see patterns by type over time.

  2. What happened, and when did it occur?

    Specifics (date, time, who was involved) give your team a verifiable timeline and reduce back-and-forth. If it concerns staff behavior, consider the Employee complaint form for a dedicated workflow.

  3. Where did this take place (location, team, or channel)?

    Location and channel point to the correct manager or process owner. This helps you isolate root causes, whether it is in-store, online, or in the field.

  4. How would you like us to follow up (email, phone, or remain anonymous)?

    Stating a contact preference guides respectful outreach and sets expectations. It also ensures sensitive submissions are handled with care.

  5. What outcome would feel like a good resolution for you?

    Knowing the desired result aligns your response with the submitter's needs. It also helps you define next steps and measure if the issue is resolved.

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