Market Research Survey Form Template
Streamline Your Market Research Efforts Effectively
Gathering meaningful insights can be a challenge, especially when you're unsure of the right questions to ask. This market research survey template is designed specifically for businesses seeking to understand customer preferences and market trends. You'll streamline your data collection process, make informed decisions, and enhance your marketing strategies with focused insights, all while ensuring the questionnaire adheres to WCAG-aligned standards. Whether you're launching a new product, assessing customer satisfaction, or analyzing competitive landscapes, this template helps you gather the information you need with ease. Explore the live template for a seamless survey experience.
When to use this form
When you need quick, reliable input before a launch, this template helps you size demand, test messaging, and spot must-have features. Use it to compare options, validate pricing, or identify barriers to trial across segments. Product and growth teams benefit: run it with target customers before building a roadmap, or with recent buyers to tune onboarding. For cleaner segment cuts, pair it with the Demographic survey form. If you are testing channels or creative, add the Social media survey form to learn which platforms actually drive discovery. The result: clear priorities, sharper positioning, and data you can share with stakeholders.
Must Ask Market Research Survey Questions
- What is your primary goal when shopping for this type of product or service?
This reveals the job to be done and the outcome customers expect. For privacy-sensitive segments, collect traits with the Anonymous demographic survey form so you can compare goals by age, role, or region.
- Which features or attributes matter most to you? Rank your top three.
Ranking forces trade-offs, so you can prioritize the roadmap. It reduces noise and shows which benefits are non-negotiable.
- How did you first hear about brands in this category?
This shows top-of-funnel sources and word of mouth. You can double down on high-yield channels and fix gaps in discovery.
- What price range would you consider to be too expensive, acceptable, and a bargain?
These anchors map price sensitivity so you can set a price with confidence. They also reveal premium segments that will pay more for clear value.
- How likely are you to try a new brand in the next 3 months? Why or why not?
Intent plus reason exposes switching triggers and friction you must remove. Invite deeper follow-ups using the Ask a question form to collect rich open-ended feedback.
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