Brand Perception Survey Form Template
Discover how your audience views your brand
Are you struggling to understand how customers perceive your brand? This brand perception survey form template is designed to help you gather valuable feedback directly from your audience. You'll gain insights on brand recognition, customer loyalty, and the overall sentiment toward your products or services. With this template, you can effortlessly create surveys that inform your marketing strategies, identify areas for improvement, and track changes in brand perception over time. Explore how our template can simplify your feedback collection.
When to use this form
This survey helps you understand how people see your brand today and what shapes that view. Use it before a campaign, during a rebrand, after a PR bump, or when entering a new market. Marketing, product, and CX teams get clear signals on trust, value, and reasons to choose you over competitors. You can benchmark current perception, spot gaps by segment, and track shifts over time. If you need a baseline before a campaign or rebrand, pair this with the Brand awareness survey form. To capture in-their-words insights that explain the numbers, follow up with the Voice of the customer survey form.
Must Ask Brand Perception Survey Questions
- How would you describe our brand in one or two words?
This surfaces top-of-mind associations and tone. You see whether your intended positioning is sticking or if new themes are emerging.
- How likely are you to recommend our brand to a friend or colleague? (0-10)
Recommendation likelihood is a simple proxy for trust and advocacy you can track over time. You can compare pre- and post-purchase results by pairing with the Post purchase survey form.
- Which brands do you consider when shopping for this category?
This reveals your true competitive set and share of mind. It helps you position messages and offers to win consideration at the moment of choice.
- How well do we deliver on the following attributes: quality, value, trust, and innovation?
Attribute scores pinpoint what drives preference and what needs work. Use the Product feedback form to dig into low-scoring areas with specific fixes.
- Where did you last hear about our brand?
This identifies which channels shape first impressions, such as social, search, or word of mouth. You can reallocate spend and tailor creative to the sources that build positive perception.
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