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Logo Design Questionnaire Form Template

Effortlessly Guide Clients to Their Ideal Logo Design

Struggling to gather all the essential details for a standout logo? This logo design questionnaire template helps you streamline the process and ensures you capture your clients' vision accurately. Designed for graphic designers and agencies, it guides clients through essential information like branding goals, style preferences, and typography choices, which leads to a more satisfying design outcome. By using this pre-built template, you can save time, increase client engagement, and reduce revision cycles, all while ensuring your form is WCAG-aligned for accessibility. Explore the live template today!

Use this Template (FREE) Live Preview
Your full name
Company or organization name
Email address
Briefly describe what your business does
Do you currently have a logo?
Yes
No
What is the primary goal of this logo project?
Launch a new brand
Refresh an existing brand
Reposition the brand
Enter a new market
Improve recognition
Other
Please Specify:
Where will the logo be used? Select all that apply
Please Specify:
Who is your primary audience?
Consumers (B2C)
Businesses (B2B)
Both B2C and B2B
Internal audiences
Other
Please Specify:
List key competitors or brands you want to differentiate from
Which descriptors best fit your audience? Select all that apply
Please Specify:
Which logo types do you prefer? Select all that apply
Wordmark (text only)
Lettermark (initials)
Pictorial mark (symbol or icon)
Abstract mark
Emblem (text inside a shape)
Combination mark (text + symbol)
Mascot
No preference
Which brand personality traits should the logo convey? Select all that apply
Please Specify:
Preferred colors (if any). Select all that apply
Share links to logos or visuals you like or dislike and briefly explain why
Colors to avoid (if any). Select all that apply
Do you have brand assets to incorporate? Select all that apply
Existing logo elements
Brand colors
Brand fonts
Tagline
Icon or mark
Photography or illustration style
None
Other
Please Specify:
Which deliverables do you need? Select all that apply
Please Specify:
Estimated budget
Under $250
$250 - $500
$500 - $1,000
$1,000 - $2,500
$2,500 - $5,000
$5,000+
Not sure / need guidance
Prefer not to say
Desired launch date (if known)
Timeline expectation
Flexible
About 2 weeks
About 1 month
2-3 months
Specific date (see above)
Not sure
Who will make the final approval?
I am the decision-maker
Two-person team
Leadership team
Client's client
Other
Please Specify:
Anything else we should know?
How will you evaluate the success of the new logo? Select all that apply
Stakeholder approval
Brand consistency across touchpoints
Customer recognition/recall
Engagement metrics (clicks, follows, shares)
Sales or lead impact
Usability at small and large sizes
Other
Please Specify:
{"name":"Your full name", "url":"https://www.quiz-maker.com/QPREVIEW","txt":"Your full name, Company or organization name, Email address","img":"https://www.quiz-maker.com/3012/images/ogquiz.png"}
Paper art illustration showcasing a logo design questionnaire form template for FormCreatorAI article

When to use this form

Use this form when you are kicking off a new visual identity, refreshing a dated mark, or consolidating sub-brands. It helps you gather clear inputs from founders, marketing leads, and stakeholders so you can scope, design, and present with confidence. For broader brand context, pair it with the Creative brief form. If you already defined deliverables and file formats, add the specifics in the Logo design brief form. In fast-moving teams, route related collateral (social banners, stationery, app icons) through the Graphic design request form. The result: fewer meetings, fewer revisions, and a logo that fits channel needs and speaks to the right audience.

Must Ask Logo Design Questionnaire Questions

  1. What does your brand do, who is your primary audience, and what makes you different?

    This clarifies your market, positioning, and the problem you solve. With a clear audience and differentiator, you can judge concepts against real business goals.

  2. What feelings and attributes should the logo communicate?

    Emotion and traits guide style choices like type, color, and shape. Naming the desired vibe reduces rework and keeps stakeholders aligned.

  3. Where will the logo appear most, and what sizes or file formats do you need?

    Usage and specs affect layout, legibility, and deliverables. If the project spans more assets or milestones, outline them in the New project brief form.

  4. Which logos do you admire or dislike, and why?

    References make taste visible, revealing patterns to follow or avoid. This speeds creative direction and prevents subjective feedback later.

  5. Who approves the design, what is your timeline and budget, and how will success be measured?

    Clear owners and constraints reduce delays and scope creep. For ongoing feedback or revision requests, route updates through the Create a ticket form.

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