Creative Brief Form Template
Streamline Your Creative Projects with a Custom Brief
Managing client expectations can be challenging when gathering project details. This creative brief form template is designed for agencies and freelance creatives looking to clearly understand their clients' needs, ensuring everyone is on the same page. With targeted questions covering essentials like design requirements for posters, print materials, and more, you can streamline communication and reduce revisions, increase project clarity, enhance collaboration, and save time on project initiation. Experience how effortless planning can be with our live template.
When to use this form
Use this form when you kick off design, content, or campaign work. It captures goals, audience, deliverables, timelines, and brand rules in one place. Marketing managers, designers, copywriters, and freelancers all benefit, especially when you need a shared brief to align remote teams. Common uses include a new logo rollout (see the Logo design form), paid ads with strict specs (the Ad submission form), or a print or digital card series (the Cards design request form). You can also use it before onboarding an agency or handing work to an internal studio. The outcome: a clear scope, fewer revisions, faster approvals, and assets that meet real business goals.
Must Ask Creative Brief Questions
- What is the main business goal for this project?
This focuses your team on outcomes like leads, sales, or retention. It guides messaging and helps you choose the right deliverables.
- Who is the primary audience, and what action should they take?
Knowing who you are speaking to shapes tone, format, and channel. A clear call to action lets you measure success.
- What deliverables and required specs do you need?
Listing sizes, file types, and platforms reduces rework and avoids missed requirements. It also prevents last-minute blockers from vendors or ad platforms.
- What is the timeline, milestones, and approval process?
Dates, reviewers, and rounds set expectations and protect the schedule. If you plan a walkthrough, coordinate using the Demo request form.
- What brand assets, examples, and constraints should we follow?
Logos, fonts, colors, and do-not-do rules keep work on brand. Strong references speed creative decisions and reduce edits.
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