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Membership Survey Form Template

Enhance Member Engagement with a Tailored Survey

Gathering insights from your members is crucial for growth, but creating an effective survey can feel overwhelming. This template is designed for organizations looking to boost member engagement and satisfaction through targeted feedback. By using this membership survey form, you can easily assess member needs, identify areas for improvement, and gather actionable insights to enhance your offerings, all while ensuring your survey meets accessibility standards with WCAG-aligned labels. Discover how simple it is to create a survey that drives impactful results-try out the live template now.

Full name
Email address
Your age
Under 18
18-24
25-34
35-44
45-54
55-64
65+
Prefer not to say
Member ID (if applicable)
Gender
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
How long have you been a free member?
Less than 1 month
1-3 months
3-6 months
6-12 months
Over 1 year
Not sure
How often do you use free member benefits?
Very rarely
Rarely
Sometimes
Often
Very often
Which free benefits have you used?
Newsletter
Community or forum access
Event attendance
Discount offers
Resource library or downloads
Webinars
Free trials
None of the above
Other
Please Specify:
If you selected Other, please specify
What was your primary goal when you joined?
Learn or develop skills
Network with others
Save money with discounts
Explore before considering paid membership
Access resources or tools
Not sure
Other
Please Specify:
Overall, how satisfied are you with the free membership?
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Perceived value of the free membership
Poor
Below average
Average
Good
Exceptional
How easy is it to access and use the benefits you want?
Very difficult
Difficult
Somewhat difficult
Neither easy nor difficult
Somewhat easy
Easy
Very easy
The free membership meets my needs
Strongly disagree
Disagree
Neither agree nor disagree
Agree
Strongly agree
Quality of content and resources provided
Poor
Fair
Good
Very good
Excellent
How likely are you to upgrade to a paid membership in the next 3 months?
0 Not at all likely
1
2
3
4
5 Extremely likely
How likely are you to recommend our membership to a friend or colleague?
0 Not at all likely
1
2
3
4
5 Extremely likely
Which improvements would most motivate you to upgrade?
Please Specify:
Preferred communication channels
Email
SMS or text
Mobile app notifications
Social media
Website account inbox
Phone call
None of the above
How often would you like to hear from us?
Never
Rarely
Sometimes
Often
Always
What is working well for you with the free membership?
What could be improved to better meet your needs?
Any other comments or suggestions?
May we contact you to discuss your feedback?
Yes
No
Preferred contact method
Email
Phone
Either
Prefer not to be contacted
Phone number
Best time to contact you
Morning
Afternoon
Evening
Any time
Not applicable
Do you consent to receive occasional updates about membership and events?
Yes
No
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Paper art illustration featuring a membership survey form design for FormCreatorAI article

When to use this form

Use this template when you need clear, honest feedback from current and recent members. It works for gyms, clubs, and associations after a big event, 30 days after joining, or ahead of renewal. Membership managers, program leads, and board members use the results to spot what keeps people engaged and what drives churn. You can pair it with a Gym membership form to compare expectations at signup with real outcomes, or with a Community group registration form to learn how new cohorts differ from long-time members. The outcome: a focused action list that improves programs, communication, and benefits so you raise retention and referrals.

Must Ask Membership Survey Questions

  1. What motivated you to join, and what do you hope to get out of your membership?

    This reveals the goals that matter most to your members so you can tailor benefits and messaging. Compare responses with your Members joining form to see if onboarding promises match reality.

  2. How satisfied are you with the value for the price?

    A clear value read helps you adjust pricing, perks, or communication before renewals. Use a simple 5-point scale plus one reason to pinpoint what to fix first.

  3. Which programs, events, or benefits do you use most, and what should we add or improve next?

    Usage shows what to protect; requests show where to invest. Together, they inform your next quarter roadmap and budget.

  4. How easy was it to sign up, renew, or manage your account?

    Friction in these steps lowers conversions and renewals. Align what you ask with your Gym registration form to pinpoint steps to streamline.

  5. How likely are you to recommend us to a friend or colleague? Why or why not?

    This NPS-style question predicts growth and flags churn risk early. The reasons tell you which fixes create the biggest lift and provide language for testimonials.

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