Voice of the Customer Survey Form Template
Unlock customer insights with our easy-to-use survey template
Struggling to understand what your customers truly think about your products or services? Our Voice of the Customer Survey Template helps businesses like yours efficiently gather insightful feedback that drives improvement. You can ask the right questions, analyze satisfaction levels, and identify areas for growth, all while ensuring an intuitive experience for respondents. With customizable options, easy embedding, and compatibility across devices, you'll have everything you need to make informed decisions based on your customers' voices. Explore the template today!
When to use this form
Use this survey when you need direct, plain-language feedback from customers at key moments. Send it after onboarding, a support interaction, or a product release to spot friction and priorities fast. Product managers uncover feature gaps before roadmap planning. CX and support teams track recurring pain points and close tickets with confidence. Marketing tests value props and trust signals. If you want a benchmark to trend over time, pair it with an NPS Survey form. To capture digital experience issues, add a Website evaluation form. If you also track sentiment toward your brand after campaigns, complement it with a Brand perception survey form. The outcome: clear themes you can act on this week.
Must Ask Voice of the Customer Survey Questions
- On a scale of 0-10, how likely are you to recommend us to a friend or colleague?
This benchmark segments promoters and detractors so you can spot risk and momentum. Pair it with an open "why" to uncover drivers of loyalty or churn.
- What was the main goal you wanted to accomplish today?
This reframes feedback around outcomes, not features. You learn what success looks like in your customers' words.
- How well did our product help you achieve that goal? (0-10)
Linking outcome to a score shows where the journey breaks, even if someone is satisfied overall. It also makes trends easy to track over time.
- Which part of your experience felt confusing or frustrating, and why?
This reveals specific friction you can fix next. Ask for when and where it happened (page, step, or feature) to speed root-cause analysis.
- What one change would most improve your experience with us?
This forces prioritization and gives you a backlog ranked by impact. After you ship improvements, use a Follow up survey form to confirm the change moved the needle.
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