Customer Questionnaire Form Template
Easily Gather Valuable Insights from Your Customers
Are you struggling to collect meaningful feedback from your customers? This Customer Questionnaire Form Template helps you gain valuable insights effectively, allowing you to understand their needs and preferences better. With this template, you can assess customer satisfaction, gather opinions on your services, and identify areas for improvement, all with well-structured questions. Plus, its user-friendly design ensures you can easily customize and share it with your audience. Explore the live template to see how it fits your needs.
When to use this form
Use this form when you need clear input from buyers, trial users, or customers at risk of churn. Send it after onboarding to spot setup gaps, before renewal to surface blockers, or after a launch to confirm value. Pair it with the Product feedback form to capture feature-level ideas, and follow up with a Customer service survey form when issues relate to support. Teams that benefit include product, customer success, sales, and support. The outcome: prioritized insights you can act on, from usability fixes to messaging tweaks and training topics. Use responses to segment by role or plan, and route urgent items to owners so nothing gets lost.
Must Ask Customer Questionnaire Questions
- What goal were you trying to achieve today?
This reveals intent and context, so you can judge fit and gaps. It also maps to jobs-to-be-done you can turn into a User story form.
- How well did our product help you reach that goal? (1-5)
This ties outcomes to experience, showing if core value is delivered. Trending this score by segment highlights where to improve.
- Which features did you use, and what felt confusing or slow?
This pinpoints friction and workflow breaks that hurt adoption. These details help you prioritize quick UX fixes and larger roadmap work.
- If you could change one thing about our product, what would it be?
Asking for one change forces a focused, high-impact request. You can funnel strong ideas into a Software enhancement request form to track and assess them.
- How likely are you to recommend us to a friend or colleague? (0-10)
This is your loyalty signal and creates clear promoter, passive, and detractor groups. Pair responses with the NPS Survey form for deeper follow-up and benchmarking.
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