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Website Evaluation Form Template

Streamline User Feedback with Our Website Evaluation Form

You know how crucial user feedback is for improving your site's performance. This Website Evaluation Form Template is designed for website designers and business owners looking to gather insightful feedback from visitors. Identify issues, enhance user experience, and boost your website's appeal, all while ensuring your form is compliant with WCAG standards. Create a direct line to understanding your audience's needs and improve your online presence effortlessly. Explore the template to start optimizing today!

Use this Template (FREE) Live Preview
Full name
Work email address
Company or organization name
Current website URL
What is the primary goal of your website?
Generate leads or inquiries
Online sales or ecommerce
Inform and educate
Showcase portfolio or case studies
Bookings or appointments
Community or membership
Customer support or self-service
Other
Please Specify:
What is the single biggest challenge you want to address with your website?
Which platform or CMS does your site use?
WordPress
Shopify
Wix
Squarespace
Webflow
Custom or proprietary
Not sure
Other
Please Specify:
Visual design quality of the current website
Poor
Fair
Good
Very good
Excellent
Not sure or not applicable
Ease of navigation and finding information
Poor
Fair
Good
Very good
Excellent
Not sure or not applicable
Mobile experience and responsiveness
Poor
Fair
Good
Very good
Excellent
Not sure or not applicable
Page load speed and performance
Poor
Fair
Good
Very good
Excellent
Not sure or not applicable
Content clarity and relevance
Poor
Fair
Good
Very good
Excellent
Not sure or not applicable
Clarity of calls-to-action and conversion paths
Poor
Fair
Good
Very good
Excellent
Not sure or not applicable
Top goals for the next 6 months (select all that apply)
Please Specify:
Estimated budget range
$0-$2,500
$2,500-$5,000
$5,000-$10,000
$10,000-$25,000
$25,000+
Prefer not to say
Desired timeline to start
ASAP (0-2 weeks)
Within 1 month
1-3 months
3-6 months
6+ months
Not sure
Do we have permission to run non-intrusive audits on your public pages (e.g., speed, SEO, accessibility)?
Yes
No
Type your full name to confirm this request
Date
Consent to be contacted about your website evaluation
Yes
No
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Colorful paper art illustration featuring a website evaluation form template for FormCreatorAI article

When to use this form

Use this form when you need clear, task-based feedback on your site. It helps before a redesign, right after a new launch, or during routine audits. Marketers, product managers, and UX teams can compare results over time to spot usability gaps, unclear copy, or performance issues. Agencies can pair it with the Website client feedback form to capture stakeholder notes alongside user input. If you also want broad sentiment across journeys, add the Voice of the customer survey form to learn what matters most to visitors. The outcome: a prioritized list of fixes and enhancements you can act on fast, backed by data, not guesses. It also doubles as a simple website review template for your team.

Must Ask Website Evaluation Questions

  1. What were you trying to do on our site today?

    This reveals intent so you can judge whether the page supports real tasks. You will see patterns that inform navigation, messaging, and calls to action.

  2. How easy was it to find what you needed?

    A simple rating shows whether search and navigation work. Tracking this over time tells you if changes help or hurt.

  3. What, if anything, prevented you from completing your task?

    This surfaces blockers like broken links, confusing copy, or forms that are too long. If issues involve support or handoffs, pair insights with the Customer service feedback form to close the loop.

  4. How would you rate page speed and mobile experience?

    Performance and mobile usability drive bounce and conversions. Direct your team to the pages that feel slow or cramped on small screens.

  5. What one improvement would make this page more useful for you?

    Asking for one change forces focus and yields actionable ideas. When you test new features or content, validate them alongside a New product evaluation form to measure impact.

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