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New Product Survey Form Template

Gather Valuable Insights to Shape Your New Product Offerings

Have you struggled to understand what your customers think about your newest product? This New Product Survey Form Template helps product managers and marketers gather essential feedback to refine offerings and boost sales. With this template, you can pinpoint customer preferences, identify areas for improvement, and streamline your product development process-all while ensuring WCAG-aligned accessibility. Start using this live template today and unlock the insights you need to succeed.

Use this Template (FREE) Live Preview
Did you review the product description or concept above?
Yes
No
How easy was it to understand the product concept?
Very difficult
Difficult
Neutral
Easy
Very easy
How much do you like the overall idea?
Strongly dislike
Dislike
Neutral
Like
Strongly like
Which benefits matter most to you?
Please Specify:
If you selected Other for benefits, please specify.
How different does this product feel compared to alternatives?
Much less unique
Somewhat less unique
About the same
Somewhat more unique
Much more unique
I do not know
Assuming the product works as described, how likely are you to purchase it?
0 Not at all likely
1
2
3
4
5 Extremely likely
How likely are you to recommend this product to a friend or colleague?
Very unlikely
Unlikely
Neutral
Likely
Very likely
What price would you expect to pay for this product?
How would you rate the value for money based on the information provided?
Poor
Below average
Average
Good
Exceptional
Which purchase channel would you prefer?
Brand website
Online marketplace (e.g., Amazon)
Physical retail store
Through a salesperson
Subscription
I would not purchase
Not sure
Have you tried a prototype or beta version?
Yes
No
If applicable, how satisfied were you with the experience?
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Which best describes your current use of similar products?
I do not use similar products
I tried them before but do not use now
I use a similar product occasionally
I use a similar product regularly
Prefer not to say
What is your age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
Country or region
What is your gender?
Woman
Man
Non-binary
Prefer to self-describe
Prefer not to say
Email for follow-up (optional)
May we contact you for a brief follow-up?
Yes
No
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Paper art illustration depicting a survey form with creative design elements for product feedback and analysis

When to use this form

Use this form when you need quick, honest input before you commit to a roadmap. It helps founders, product managers, and marketers validate demand, prioritize features, and shape pricing. Run it after early interviews, during a closed beta, or right before launch to sharpen positioning. If you are building an app, pair it with the App survey form to test onboarding and usability. To see how brand expectations may affect adoption, add a Brand perception survey form. After release, use the Testimonial request form to capture social proof you can reuse in campaigns.

Must Ask New Product Survey Questions

  1. What problem are you trying to solve right now?

    This reveals the job to be done and the outcome you want. It helps you focus messaging and features on the core pain.

  2. How are you solving this today, and what frustrates you about that approach?

    This uncovers current alternatives and the friction they create. You can target gaps where you can win quickly.

  3. Which of these features would you use in the first week? (Select up to three.)

    This forces trade-offs so you see activation features, not nice-to-haves. Use the results to trim scope and plan a clear MVP.

  4. At what monthly price would this feel too expensive, too cheap, and a fair value?

    These ranges show price sensitivity and perceived value. They guide packaging and discount strategy without long tests.

  5. How likely are you to adopt this in the next 30 days? (0-10)

    Short-window intent predicts real behavior better than vague interest. Use follow-up logic to invite high-intent users to a beta.

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