Partnership Application Form Template
Streamline Your Partner Application Process with Ease
Struggling to manage partnership applications can delay your growth and opportunities. This template is designed for businesses like yours, enabling you to efficiently collect and organize partner applications online. With customizable fields, easy embedding options, and a clear approval flow, you'll simplify the application process, enhance communication with potential partners, and ensure compliance with accessibility standards, such as WCAG-aligned labels. Explore the capabilities of this template and take your partnership applications to the next level.
When to use this form
Use this application when you need to qualify new collaborators before you invest time or budget. It suits B2B teams screening resellers or integration partners, brands vetting co-marketing allies, and nonprofits reviewing sponsors. Ask for company fit, audience, and what success looks like, so you can prioritize high-value matches and move fast on next steps. If you recruit creators, point them to the Influencer application form to manage content-led deals. For brand-led street teams, the Brand ambassador program application form keeps ambassador intake separate while your business partnerships run through this form.
Must Ask Partnership Application Questions
- What type of partnership are you seeking (affiliate, reseller, integration, co-marketing), and why us?
This clarifies scope and helps you route the lead to the right owner and terms. If they belong in a formal reseller track, send them to the Partner application form to capture the details you need.
- What outcomes will you deliver in the first 90 days, and how will you measure them?
Targets and metrics show commitment and make success testable. Clear 90-day goals let you forecast impact and set a pilot plan.
- Who is your target audience and current reach (industries, regions, email list size, site traffic, social followers)?
Audience fit and reach estimate the upside and reduce mismatches. You can score partners and prioritize by overlap with your ICP.
- What resources and assets will you bring (sales capacity, content, integration support, events)?
Knowing their capabilities tells you how much enablement you must provide. It also uncovers co-marketing opportunities you can plug into quickly.
- Share two past partnerships and results, with references or links?
Proof of execution builds confidence and filters unqualified applicants. Outcomes and references make due diligence faster and more objective.
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