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Store Visit Report Form Template

Streamline your store visits with our report template.

If documenting your storefront visits feels overwhelming, you're not alone. Our Store Visit Report Form Template helps you capture key insights easily, ensuring your reports are both informative and actionable. Use this template to track customer interactions, assess store displays, evaluate product availability, and gather competitor insights, all while enhancing your team's accountability. Experience the ease of streamlined reporting with our live template.

Visitor full name
Visitor email
Date of visit
Store name
Store ID or location code
Purpose of this visit
Routine visit
New display setup
Promotion check
Inventory check
Staff training
Issue follow-up
Other
Please Specify:
Store was open and trading
Yes
No
Cleanliness and overall store condition
Poor
Below average
Average
Good
Exceptional
Pricing and promotional signage was accurate and clearly visible
Strongly disagree
Disagree
Neither
Agree
Strongly agree
Planogram compliance observed for priority categories
Yes
No
Not applicable
Unsure
On-shelf availability for priority SKUs
All priority SKUs in stock
Most priority SKUs in stock
Some priority SKUs out of stock
Many priority SKUs out of stock
No priority SKUs in stock
Not applicable
Display execution quality (placement, visibility, condition)
Poor
Below average
Average
Good
Exceptional
Price label accuracy at shelf
All correct
Some incorrect
Many incorrect
No price labels found
Not applicable
Store staff cooperation and support during visit
Very dissatisfied
Dissatisfied
Neutral
Satisfied
Very satisfied
Training provided to store staff during this visit
Yes
No
Not applicable
Store requested any follow-ups
Yes
No
Competitor promotions observed at the point of sale
Yes
No
Likely impact of competitor activity on our sales
Very unlikely
Unlikely
Neutral
Likely
Very likely
Overall store visit rating
Poor
Fair
Good
Very good
Excellent
Actions taken during the visit
Follow-up due date (if applicable)
Key issues identified (select all that apply)
Please Specify:
Type your full name as signature
Signature date
I confirm the information provided is accurate to the best of my knowledge
True
False
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Colorful paper art illustration depicting a store visit report form with checkboxes and text sections for data entry

When to use this form

Use this template when you audit retail locations for brand standards, safety, and sales execution. It helps area managers, field reps, and franchise owners capture consistent observations, photos, and follow-ups in minutes. Run it during new store openings, seasonal promotions, planogram checks, inventory spot counts, pricing verification, and facility walkthroughs. For supermarkets or cafes, pair your visit with the Food safety checklist form to confirm handling, temperatures, and sanitation. When you review exits, latches, and signage, reference the Fire door inspection form to verify safe egress. The result: a clear report with owners and due dates, so your team can resolve issues fast and compare performance across visits.

Must Ask Store Visit Report Questions

  1. Which store did you visit, and when?

    This anchors your notes to the exact location and time for trend analysis and scheduling. It also prevents mix-ups when your route includes multiple stops in a day.

  2. What was the objective of the visit and which areas did you review?

    Stating the purpose up front keeps the review focused on what matters now. Listing domains like merchandising, operations, and safety makes results comparable across locations.

  3. What key findings did you observe, and which photos or SKUs support them?

    Evidence speeds decisions and helps remote teams verify the situation. Photos, SKUs, and shelf positions reduce back-and-forth and make corrective actions precise.

  4. Were any compliance or safety issues found, and what immediate actions did you take?

    Documenting risk and first response protects customers and staff and shows due diligence. For issues that need tracking, add a Non conformity report form (NCR) form to log root cause and corrective actions.

  5. What follow-up actions, owners, and deadlines are agreed?

    Turning findings into tasks with clear owners drives completion. Deadlines and acceptance criteria make the next visit faster and more objective.

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