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Brand Ambassador Contract Form Template

Create clear agreements with your brand ambassadors

Managing brand ambassadors is challenging without a solid agreement. This template helps you create clear and effective contracts that protect both parties while setting expectations. You can outline roles and responsibilities, define compensation, and ensure compliance with advertising guidelines, all while maintaining a professional relationship. Experience peace of mind by using this easy-to-customize contract template for your brand ambassador needs.

Brand legal name
Brand contact full name
Brand contact email
Ambassador legal name
Ambassador email
Ambassador shipping address
Main handle(s) or URL(s) for selected platforms
Primary social media platforms for this program
Please Specify:
Campaign or program name
Start date
End date
Deliverable types
Please Specify:
Total expected number of deliverables
Is content approval required before posting?
Yes
No
Compensation structure
Flat fee per deliverable
Flat fee for campaign
Commission/affiliate only
Commission + flat fee
Product/credit only
Other
Please Specify:
Fee or rate (enter amount and currency)
Payment schedule
100% upfront
50% upfront / 50% on completion
On completion
Net 15
Net 30
Net 45
Net 60
Other
Please Specify:
Payee details for payment (e.g., account or PayPal email)
Payment method
Bank transfer
PayPal
Wire
Check
Store credit/gift card
Other
Please Specify:
Ownership of content after creation
Ambassador owns content and grants brand a non-exclusive license
Brand owns content upon payment
Joint ownership
Other
Please Specify:
Brand usage rights
Organic social reposting
Website use
Email marketing
Paid ads/boosting
Print or in-store
PR/media
Whitelisting/creator handle ads
Other
Please Specify:
Usage territory
Worldwide
United States only
Europe only
North America
Specific countries listed in notes
Other
Please Specify:
Usage duration
During campaign period only
3 months
6 months
12 months
Perpetual
Other
Please Specify:
Exclusivity during the term
None
Category-specific exclusivity
Full brand category exclusivity
Other
Please Specify:
Minimum termination notice period
24 hours
48 hours
7 days
14 days
30 days
Other
Please Specify:
Governing law or jurisdiction
Preferred dispute resolution method
Good faith negotiation
Mediation
Arbitration
Court litigation
Other
Please Specify:
Required tags, hashtags, and links to include
Key deadlines and milestones
Will product shipment be required?
Yes
No
I will include clear and conspicuous disclosures on sponsored content as required by applicable laws and platform rules.
Strongly disagree
Disagree
Neither
Agree
Strongly agree
Ambassador typed signature (full legal name)
Ambassador signature date
Brand representative typed signature (full legal name)
Brand signature date
I have read and agree to the Brand Ambassador Agreement and the terms outlined in this form.
Strongly disagree
Disagree
Neither
Agree
Strongly agree
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Paper art illustration representing brand ambassador contract form template for FormCreatorAI article

When to use this form

Use this contract form when you are hiring creators to represent your brand online or at events. It helps marketers, founders, and agencies set clear deliverables, compensation, usage rights, and compliance before work begins. Pull it out for campus rep programs, product launches, event takeovers, or ongoing affiliate efforts. If you are still building your roster, screen candidates first with the Brand ambassador application form. Running a cohort or campus team? Collect applicants at scale with the Brand ambassador program application form. For broader collaborations beyond advocacy, start with the Partnership application form and then move to this agreement. The result: faster onboarding, fewer disputes, and measurable outcomes.

Must Ask Brand Ambassador Contract Questions

  1. What platforms will you post on, what content will you deliver, and how often?

    This locks down scope so both sides know what success looks like. Clear deliverables reduce disputes and make reporting easy.

  2. How will you be compensated (flat fee, product, commission) and when will payments be made?

    Setting specific rates, invoicing steps, and due dates prevents payment delays and confusion. Include promo code ownership and how commission tracking will work.

  3. Do you grant the brand permission to reuse your content (organic and paid), and for how long?

    Usage rights protect both sides when content is repurposed. Define channels, geographies, ad whitelisting, allowed edits, and the license period.

  4. Will you follow disclosure laws and brand guidelines, and what is the review and approval process?

    Stating compliance upfront lowers legal risk and maintains brand safety. Outline disclosure tags, do-not-post topics, approval steps, and takedown rules.

  5. What are the term dates, termination rights, exclusivity limits, and conflict-of-interest rules?

    Term and exit rules set expectations and provide a clean way to end the relationship. If the collaboration expands into a broader partnership, route onboarding through the Partner application form to align teams and systems.

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