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Net Promoter Score Form Template

Gather customer insights effortlessly with our NPS form template

Are you struggling to gauge customer loyalty effectively? This Net Promoter Score (NPS) form template is designed to help you evaluate customer satisfaction and the likelihood of referrals for your brand. By using this customizable template, you can streamline the feedback process, identify areas for improvement, and boost customer loyalty, all while gaining actionable insights from your client base. With WCAG-aligned labels for accessibility, you can ensure that every voice counts. Explore the benefits of this template and start collecting valuable customer feedback today.

What is the primary reason for your score?
What is one thing we could do to improve your experience?
How likely are you to recommend us to a friend or colleague?
Which best describes your most recent interaction?
Purchase
Product usage
Support request
Billing
Browsing website or app
Training or onboarding
Prefer not to say
Other
Please Specify:
Which channel did you use for this interaction?
Website
Mobile app
In-store
Phone support
Email support
Live chat
Social media
Prefer not to say
Other
Please Specify:
How long have you been a customer?
First time
Less than 1 month
1-6 months
6-12 months
1-2 years
Over 2 years
Prefer not to say
Email (optional)
Full name (optional)
May we contact you about your feedback?
Yes
No
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Paper art illustration representing Net Promoter Score form template for FormCreatorAI article

When to use this form

Use this short survey when you want a quick read on loyalty after key moments. Send it right after checkout, onboarding, or a support interaction. Ecommerce teams use it to track post-purchase sentiment and pair results with a Post purchase survey form. Product managers trigger it after a release and follow up with an App feedback survey form to explore usability issues. Customer marketers invite happy customers to share stories using a Testimonial form. In B2B, founders and CS leaders monitor segments over time to see if changes lift promoter rates. The outcome: clear segments (detractors, passives, promoters) and a focused list of actions to retain and grow.

Must Ask Net Promoter Score Questions

  1. On a scale of 0-10, how likely are you to recommend us to a friend or colleague?

    This standard rating shows customer loyalty in a single number. It lets you segment promoters (9-10), passives (7-8), and detractors (0-6) and track change over time.

  2. What is the primary reason for your score?

    This reveals the driver behind the rating so you know what to fix or double down on. If you need to dig into product experience, pair results with a Software satisfaction survey form.

  3. What did we do well?

    Strengths tell you what to preserve and highlight in marketing and onboarding. They also help you identify moments that convert passives into promoters.

  4. What could we improve to earn a higher rating?

    This question turns vague frustration into specific fixes you can scope and prioritize. Route common requests to your backlog with a Software enhancement request form.

  5. May we contact you about your feedback? If yes, please share your email.

    Permission to follow up lets you close the loop with detractors and activate promoters. Conversations uncover context you cannot get from a score alone and enable fast recovery.

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