Free Survey & Feedback Templates

A survey is planned research with a defined audience and goal. A feedback form is ongoing intake tied to a touchpoint, such as support or an event. Both collect structured answers you can analyze and act on; the setup and cadence are what differ most.

Use ratings or scales for quick scoring, multiple choice for mutually exclusive options, and checkboxes for multi select. Add one or two open text questions for context. Keep the number of required fields low to prevent drop off on mobile.

Keep it short, state the time to complete, and make the first question easy. Send reminders to non responders and close the survey on a clear date. Consider small incentives or a prize draw and always show a visible progress indicator.

Yes. Turn off name and email collection, and avoid questions that identify a person indirectly. If you want optional follow up, collect contact info on a separate final page so answers stay unlinkable to identity.

Define your target groups first, then set quotas by segment such as role, location, or plan. Randomize question order when it will not confuse respondents, and cap responses per segment to prevent over representation.

Track a few key metrics such as average score, top driver, and percent favorable. Break results down by segment and time period, and read open text for themes. Set alert rules to notify owners when a score falls below a threshold.

Use neutral wording and balanced scales, and avoid double barreled questions that ask two things at once. Pilot the survey with a small group and review results for leading phrasing or unclear options before you launch broadly.

Explain what you collect, how results will be used, and how long you store data. Avoid collecting sensitive information unless it is essential, and limit access to results to the team that needs them. Provide a contact email for questions or removal requests.